The Volvo Ocean Race
The Volvo Ocean Race is the one of the most demanding and longest professional sporting events in the world, a round-the-world yacht race that is held every three years. In 2013, the Welsh Government secured the right to host the event in Cardiff for the first visit of this global marathon to UK shores for over 12 years.
After a successful tender process, Engagesport were chosen by the Cardiff Council and Welsh Government to become the commercial consultants for the Volvo Ocean Race – Cardiff Stopover.
Engagesport worked alongside key stakeholders to develop a complete commercial strategy and delivery for the event. As a result, the Cardiff stopover engaged in commercial partnerships with brands that include Sky Ocean Rescue, Musto, Cardiff University, ABP, Palmer Waterside, Mermaid Quay, as well as a number of key suppliers.