Football Association of Wales

Football Association of Wales

 

SUMMARY

In April 2018 Engagesport partnered with FAW to support the governing body’s current commercial strategy. The ongoing partnership will focus on supporting FAW’s sponsorship acquisition and leveraging current commercial partnerships.

The Engagesport team will continually assess the current sponsorship market and look to align FAW assets and benefits to brands/businesses’ objectives, to form mutually beneficial commercial partnerships. The team will then help to bring in new partners at varying levels to compliment the FAW’s existing commercial structure.

 

Engagesport are also working with some of FAW’s current commercial partners to leverage their commercial rights and bring to life partnership activation campaigns. As an extension of the FAW’s commercial team, Engagesport will work with both FAW’s marketing team and the commercial partners to ensure that commercial campaigns and messages are aligned – creating worthwhile content for fans.