Volvo Ocean Race Cardiff Stopover Announces Musto As Host City Partner
Sailing outfitter Musto has been announced as a Host City Partner for the Volvo Ocean Race’s Cardiff stopover.
The clothing brand has partnered up with the world’s ultimate sailing series as it arrives on Welsh shores for the first time in its 45-year history, kitting out three of the competing teams: Vestas 11th Hour Racing, Team Brunel and Turn the Tide on Plastic. After leaving Rhode Island on the 20th May, the Race will travel 3,300 nautical miles across the Atlantic before camping out in Cardiff Bay for a two-week stopover. The series will then continue on to Gothenburg before coming to its finale at The Hague.
During these two weeks a race village will be set up on Alexandra Head where visitors can enjoy food, drinks, water-sport try-outs, attractions and a free festival of live music and entertainment.
Musto, established in the 60s by British Olympic sailor and engineer Keith Musto, will set up a Volvo Ocean Race Official Merchandise Store in the village along with the Musto Chill Out Zone, perfect for guests to sit back and relax, and the Winch Grinding Challenge where visitors can rise to the challenge to win prizes and attempt to record the fastest time.
“We are delighted to come onboard as Host City Partners of the Volvo Ocean Race Cardiff Stopover, as the race returns to our home soil,” said Keith Taperell, Global Brand Director at Musto.
“We’re especially excited to be a part of the celebrations in this dynamic location as the boats dock in Cardiff Bay for the first time.”
Cabinet Member for Culture and Leisure, Peter Bradbury added: “This is a renowned sailing series and it is great to see universal leading brands sponsoring Cardiff’s stopover for the race. Cardiff has an impressive reputation for delivering major sporting events, and partnerships like these, that host and deliver global sporting events, generate a substantial economic boost for Cardiff and Wales’ economy.”