FAW Shoots for Goals with Engagesport

The Football Association of Wales (FAW), has appointed Engagesport to provide support in their partnership acquisition and activation of current commercial partnerships in the UK.


Engagesport will work with the national governing body to promote Welsh football and the associated commercial benefits to businesses both in and outside of Wales.


The services provided will include assessing the current sponsorship market and aligning FAW assets and benefits to brands/businesses objectives, to form worthwhile and mutually beneficial commercial partnerships.


As a well-established sports marketing agency, Engagesport will also support in leveraging the commercial rights of current FAW partners by assisting in brand activation campaigns.


The Engagesport team has recently worked as commercial consultants for the Cardiff stopover of global sailing event, Volvo Ocean Race, which is set to visit the Welsh Capital next month. The team is a full-service sports agency specialising in acquisition and partnership activations for events and rights holders that include Cardiff Half Marathon, Velothon Wales, Ironman and Disability Sport Wales.


FAW will be looking to capitalise on a new and exciting chapter for the organisation, including the appointment of new Wales team boss Ryan Giggs and recent celebrated successes.


Ian Davis, FAW Head of Commercial and Marketing, said: “We are delighted to have appointed Engagesport at a pivotal time for the FAW. The Engagesport team share our vision for the future of Welsh football and have the expertise to help us achieve this in the commercial arena.”


Liz Williams, Director of Engagesport, added: “We are naturally delighted to be working alongside the FAW team and look forward to what promises to be an exciting next chapter for the team, building on the successes to date. The brilliant ‘Together. Stronger’ campaign inspired a nation and we will be looking to harness this passion for Welsh football in everything we do with the FAW.”