Case Study /
Volvo Ocean Race
Maximising commercial opportunities for Cardiff Council’s Volvo Ocean Race Stopover
Following Cardiff’s winning bid to host the transatlantic leg of the Volvo Ocean Race (VOR), we successfully tendered for the opportunity to become Cardiff Council’s commercial consultants
What we did
Our role was to fully capitalise on the commercial opportunities of this long-established race. Our services included developing a commercial strategy, evaluating assets, creating sponsorship packages, sourcing sponsors, and activating partnerships.
Client
Cardiff Council
Services Provided
Commercial Strategy
Asset Evaluation
Partnership Acquistion
Partnership Activation
Engage delivered first class commercial consultancy for the Volvo Ocean Race Stopover in Cardiff. As a strategic delivery partner, there were many stakeholders involved, and many parameters we needed to work within.
Ken Poole /
Cardiff Council
Engage’s creative commercial acumen and experience meant we were able to maximise the commercial outcomes of the stopover and deliver a very success major event to Wales.
Ken Poole /
Cardiff Council
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