Case Study /
Spar x Leicester Tigers
uncovering key opportunities to boost brand visibility and drive growth
We were tasked with uncovering potential partnership opportunities in the market for AF Blakemore (Spar). We set out to explore the landscape and deliver actionable insights that could pave the way for impactful collaborations.
What we did
We collaborated closely with the commercial executives at AF Blakemore to thoroughly research and evaluate potential partnerships that aligned with their strategic objectives. We undertook a comprehensive assessment of the market, identifying key players and opportunities. Our team then negotiated terms to secure a partnership that not only met their goals but also promised to drive significant growth and enhance brand visibility.
Outcome
We successfully brokered a partnership that saw Spar become an Official Partner of Leicester Tigers for three years. This strategic alliance not only strengthens Spar’s brand presence in the rugby community but also creates exciting opportunities for engagement with fans and local communities.
Client
AF Blakemore (Spar)
Services Provided
Market Research
Negotiation
From start to finish it has been amazing working on this with Engage- what an exciting time! Can’t wait to bring this to life and show the world how great this collaboration is!
Tom Warner /
Partnerships Development Manager
Let’s work together
We specialise in transforming talent, brands and events into success stories. Speak to our team to find out how we can help.