Case Study /
Cardiff Half Marathon
Helping grow the cardiff half From fun run, to a commercial success
Originally a charity fun-run, Engage worked with Run4Wales to develop a commercial strategy to help maximise commercial revenue and to start to grow the race.
What we did
Our role was to unlock the full commercial potential of this long-established race. We crafted a robust commercial strategy, evaluated assets, designed compelling sponsorship packages, and sourced top-tier sponsors. By activating strategic partnerships, we helped propel Cardiff Half to become the second-largest half marathon in the UK, setting a new benchmark for success.
Client
Run4Wales
Services Provided
Commercial Strategy
Asset Evaluation
Partnership Acquistion
Sponsors Brokered
Maximuscle
Brooks
Lucozade
Hoka
Meridian
Strava
Jaguar
BMW
Uber
Arriva
Let’s work together
We specialise in transforming talent, brands and events into success stories. Speak to our team to find out how we can help.